Part 2 Project Analysis

Moving Body

Subject: observe and record movement and gestures of the body

Aim: explore and construct a narrative using movements

Medium: Photoshoot, Moving Image

Impact: show the process of breaking free from the negative emotions through choreography and interaction with the environment

Threshold concept: contracting a narrative through expressive potential of moving body

Body Politics

Subject: explore and investigate the politics of the body

Aim: contract a series of images with text that explores body politics

Medium: Zine

Impact: drawing attention to the judgments based on the appearance from the elder society

Threshold concept: communicating the problem through images with text

Sadie Clayton

Subject: Sadie Clayton

Aim: to make and a film campaign for Sadie Clayton using images from her collection

Medium: Posters, Moving Image (animation)

Impact: introduce and promote Sadie’s brand to the audience through posters and video game

Threshold concept: producing campaigns based on the philosophy of the brand

On Set

Subject: explore Russian identity and romanticization of the Soviet Aesthetic

Aim: transform a garment through styling and set design

Medium: Photography, Posters

Impact: Tell the story of the garment through styling and set design based on the historical and cultural research

Threshold concept: developing styled garments from the sketch, understanding of the surroundings, and how to create a set design

Publication

Subject: self-publishing

Aim: identify the theme of the current season that you will draw attention to and make it visible through all publication

Medium: Publication (digital and physical)

Impact: inform the viewers of the current theme of romanticism from the perspective of using tones of red

Threshold concept: creating a simple but bold graphic approach for the chosen theme

Alternate Bodies

Subject: parallel universe

Aim: to construct the alternative universe using the body

Medium: animation

Impact: introduce a potential human evolution and predict what will happen in future

Threshold concept: creating an animation to communicate the concept more broad

Project Development